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James Beck · AI consultant & founder

Practical AI advice.
Hands-on delivery.

I help businesses find the useful opportunities in AI, turn ideas into working solutions and give their teams the confidence to use them.

I work with small businesses, startups and larger organisations alike. Whether you need a focused advice session, a working prototype or ongoing support, we can find a practical starting point that fits your business.

Experience with global brands. Practical help for businesses of every size.

John LewisMastercardWaitroseAdobeGSKNintendoFujifilmExperianBoschMercedes-AMG Petronas Formula One TeamPokémonAstraZenecaHoneywellUBSBayerRiot GamesGeneral ElectricJohnson & Johnson

Alongside these brands, I’ve worked with many smaller organisations, startups and charities

My AI business

Voxd website

Turning AI possibilities into everyday business value.

I founded Voxd to help organisations put AI to work. We bring together strategy, intelligent agents, automation, business knowledge and creative AI to improve how businesses operate and serve their customers.

My work spans personal consultancy, practical AI projects and building Voxd. You can work with me directly for advice, leadership, training and exploration. Where a project calls for wider implementation or ongoing support, we can discuss delivery through Voxd.

Explore Voxd’s work and services

How I can help

A useful next step with AI.

You might have a specific project in mind, a team that needs direction, or simply a process that ought to work better. We can start there.

01

AI strategy & opportunity reviews

Find where AI can make a worthwhile difference to your business. I help you assess ideas, choose an approach and turn a long list of possibilities into practical next steps.

Opportunity reviews · Tool selection · Implementation roadmaps

02

Fractional CTO & AI leadership

Experienced technical judgement when you need it. I help leaders make decisions, guide development teams and keep AI projects focused on the business problem they need to solve.

Technical direction · Project oversight · Architecture & evaluation

03

Agents, prototypes & automation

Put an idea to work. From assistants that use your business information to workflows that handle documents and enquiries, I help connect AI to the systems and processes you already use.

AI assistants · Workflow automation · Working prototypes

04

Training & practical adoption

Help people get more from AI in their everyday work. I offer clear explanations, hands-on sessions and guidance shaped around your team’s roles, questions and real tasks.

Leadership briefings · Team workshops · One-to-one guidance

05

AI content & personalisation

Explore new ways to create and communicate: AI images and video, consistent digital characters, and content informed by what your customers actually need. Bring creative ideas and business data together in a repeatable process.

Generative media · Personalised content · Creative workflows

Good AI needs sound foundations: useful data, reliable integrations, careful evaluation and people who stay in control. That’s where my software and technology leadership experience comes in.

AI in practice

Real problems. Useful applications.

A selection of projects delivered through Voxd, the AI business I founded. They show the range of what AI can make possible, from business operations to creative production.

Speakers in conversation at an iGlobal Forum event

Intelligent automation

iGlobal Forum

From sales conversations to personalised proposals

Voxd connected email, call transcripts and CRM information to help the sales team create proposals shaped around each buyer, with human review before publishing.

Read the story on Voxd
Food and drink festival supplier stand

AI agents & business systems

Waitrose & Partners

A supplier portal with AI guidance built in

Voxd combined a supplier portal with an assistant that uses trusted guidance and live information to help suppliers find answers and understand their next steps.

Read the story on Voxd
Pricify’s AI presenter Dave in his workshop

Creative AI & video

Pricify

A digital character with a consistent identity

Voxd created Dave, an AI presenter, and a repeatable video workflow that brings together a recognisable character, approved narration and carefully reviewed shots.

Read the story on Voxd

A little background

Hi, I’m James.

I’ve spent my career helping businesses use technology to solve problems. Today, my focus is AI: the advice, experimentation and hands-on work that turns a promising idea into something people can actually use.

As a founder and former corporate CTO, I’ve seen technology from both sides: making the business decision and doing the work to deliver it. Over the years I’ve delivered hundreds of projects, from e-commerce to entire business systems.

I’ve also built a social-media-connected karaoke machine on a double-decker bus for Mastercard. Some problems are more unusual than others.

Along the way, I founded XView, a platform for rapid bespoke software development. That experience remains part of the foundation for my work with AI and Voxd today.

Work with me

What could work better?

If you’re exploring AI or need an experienced pair of hands to move something forward, I’d like to hear about it.

  1. 01

    Tell me what you want to improve

    A slow process, an idea you want to test, or a decision you need help making. You don’t need a technical brief.

  2. 02

    We explore what’s useful

    We’ll talk through the problem, what you already have and where AI could make a worthwhile difference.

  3. 03

    Agree a practical next step

    That might be a focused review, a workshop, a prototype or ongoing support. We’ll agree the scope and approach together.

hello@jamesbeck.co.uk